The Mayan calendar leads to December 2012 and lots of have wondered if the signals the finish around the globe. One friend jokingly requested me if her company could forgo Media Training and writing an emergency Communications Plan this year, since the world may finish. She’s been postponing these tasks for 2 years. Each quarter she jogs my memory it’s still on her behalf to-do list, however that she neither has got the time nor budget. I laugh and help remind her that her company spends more money and time get yourself ready for their company picnic compared to what they would spend writing their Crisis Communications Plan.
And So I requested, “When the world would finish this year, do you consider your company might face a number of cascading crises prior to the finish around the globe?”
I am not proclaiming the finish is here now, yet I am not to imply may possibly not happen. And So I requested, “As headed to some gradual finish as opposed to a single catastrophic day, might your company receive an earthquake in Feb, a surge in March, riots in April, financial troubles in May and so forth?”
The friend responded having a appearance of disaster and stated, “Hum, I’ve not considered that.”
The truth is, regardless of whether you believe the finish is originating or a number of occasions can happen prior to the finish, or if you simply use good sense, the truth is you’re always better safe than sorry. If you can’t plan, then intend to fail. Just take a look at my 2011 Top Ten Listing of Mishandled Crises and you’ll notice that many of these could affect any business. Their email list proves how unprepared big named organizations are with regards to an emergency. Additionally, it proves how rapidly huge amount of money could be lost in one, poorly handled crisis. Reputations and careers can vanish rapidly inside a crisis.
Like a supporter of always being opportunistic, I recommended towards the friend that they use “the finish around the globe” premise like a need to revisit the plea together with her boss to create 2012 the entire year they finally write an emergency Communications Plan and set their executive team through comprehensive Media Training. Plus, I recommended beginning the entire year with a decent comprehensive writing retreat on her entire communications staff, to allow them to begin the twelve months having a great library of key messages to make use of both in good occasions as well as in bad.
If you are looking at making 2012 an excellent year, listed here are the programs I’d suggest.
Kick-Butt Key Message – A 1 day writing retreat for the entire communications team. I’ll educate you my exclusive Key Message Tree writing system. I promise it’ll change how you write forever.
Media Training – I usually advise a strong one-day course to begin with. For the best results, I would recommend an optimum class size four people, which enables each individual here we are at three strong models of on-camera role playing. For those who have a sizable group of potential spokespeople, intend on adding an additional few days.
Executive Team Vulnerability Assessment – A properly facilitated 3 hour Vulnerability Assessment will often scare the pants from everybody within the room. They’ll rapidly observe how vulnerable to an emergency your business is and just how a well crafted Crisis Communications Plan is going to be their ticket to surviving an emergency. Gather your whole leadership team together for any existence altering day.